Aurora, founded in 1981, is a revered leader in plushies, toys, and high-quality gift products, serving babies, children, and adults globally. Whether you seek products from Aurora® Plush, ebba, or Aurora® Toys, we're renowned for our innovative, eco-friendly approach with over 40 years of expertise. We specialize in creating durable, aesthetically pleasing plushies and toys that go beyond play, fostering imagination and adventure. Aurora® stands at the forefront of bringing joy, nurturing dreams, and making playtime a unique, enjoyable experience.